Star-studded Leadership School for Online Powerhouse Market America

(photos by Manny Hernandez for MHPIXS.com CLICK ON IMAGES TO ENLARGE)

Market America held its annual Leadership Conference February 7-9, 2008 at Miami’s American Airlines Arena. The conference was highlighted by the appearance of Kimora Lee Simmons and the launch of her “Fabulosity” skin care line through marketamerica.com, the announcement of an initiative with Google, and a rare Miami performance by Grammy nominated artist Paulina Rubio. Also in the audience Shakira's boyfriend Antonio de la Rua, Paulina's husband Colate and Grammy winning superstar Alejandro Sanz, who attended both Thursday and Friday.

Simmons, who appeared on stage with Loren Ridinger, senior vice president of Market America, spoke about her new product line that is available exclusively on marketamerica.com. Simmons was also accompanied by cameras from her reality show Kimora: Life in the Fab Lane for airing on an upcoming episode.


Market America also announced at Leadership School an initiative that marketamerica.com would now be powered by Google’s leading search engine capabilities. The partnership will allow real time comparison shopping among the millions of products offered on Market America’s website. Customers will be able to search for exclusive Market America products and those from over 2,000 partner stores and have all results shown in an easy to compare format, including the price of each product on one page. Shoppers will also have the ability to use advanced search features, including sorting products by price, brand and store. Google representatives were on hand to take part in the announcement.


Market America closed Leadership School with Rubio performing some of her biggest hits in front of over 23,000 Market America Distributors. The concert kicked off Market America’s launch into the Latin market. Marketamerica.com already features a Spanish web portal and the company plans to expand into Mexico and other Spanish speaking countries within the year. The concert not only signified Market America’s launch into the Latin market, but also punctuates Rubio’s involvement with Market America’s entertainment portal where customers can purchase CD’s and products associated with their favorite artists, buy concert tickets for upcoming shows, download music, and will be a platform for interaction between fans and their favorite artists